Enterprise solution sales have evolved over the past few years. The most elite teams now have a new skill set that builds deeper client connections, gains more decision maker insights, and accelerates and leads more deals to completion.
Teams that haven't learned and executed these new skill sets yet are loosing deals and market share to those that have.

There are three layers of discovery elite sales team gather strategic information from. Most enterprise solutions sales teams are experts at leveraging the first two layers. Most, however, don't even know the third, and most powerful layer, even exists.
The teams that have learned and implemented the third layer are crushing the competition across all verticals.

The third layer of permeates and levels up your entire deal cycle and strategy. Every aspect becomes more effective and more competitive. From discovery, to presentations, to demo, to proposal, through the close, the third layer of discovery makes everything more impactful and influential. It is your decision influence architecture.
This is the logistical information all sales teams gather such as: timeline, decision makers and process, signatory and process, budgets, and legal process
This is the heart of most discovery sessions, and unfortunately where they end. This is the business pain, process, and desired outcomes that all sales teams gather.
This is your competitive advantage. At this layer we gather insights into the individual decision makers' psychological drivers, fears and insecurities, and personal decision triggers. This data forms the framework of your influence architecture for the entire sales cycle. Because companies don't make decisions, people do.
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